Road to Rio kicks-off with Continental Tyres

ON 11 March 2014, the proud sponsors of the FIFA™ World Cup 2014, Continental Tyres set out on a road trip, taking a little piece of Brazil to football fans across England.

People in every region of the country will be able to meet Fuleco, the Brazil 2014 mascot, send the England team a message via a unique photo booth and test their goal scoring prowess to win official FIFA™ World Cup merchandise.

Continental is also offering the chance for one lucky person to win a pair of tickets to the FIFA™ World Cup Final in Brazil, including flights and accommodation; a once in a lifetime prize for any fan.

To be in with a chance to win, people have to tweet a picture of the roadshow truck when they spot it and use the hashtag #contiroadtorio.

The roadshow began on 11 March 2014, in Liverpool and was kicked-off by former Liverpool and England striker Robbie Fowler.

Robbie Fowler said that:- "It is great that Continental are doing this, it can really unite everyone to get behind our boys, sending them messages of support and letting everyone feel they can be part of the team; plus someone will actually make it to the final!"

Peter Robb, spokesperson for Continental commented:- "With Brazil far away and tough for most fans to get to, we're delighted to be able to bring World Cup fever to locations all over England. It's going to be a lot of fun."

Robbie, a Road to Rio Ambassador for Continental Tyres, scored nearly 200 goals, for Liverpool FC and England, and featured in the 2002 World Cup.

He launched the 'Road to Rio' roadshow at the landmark Albert Docks in Liverpool before visiting Alder Hey Hospital where he was joined by Fuleco the FIFA World Cup mascot to hand out replica Fuleco toys to the youngsters.

In the next seven weeks the Continental roadshow will visit hundreds of locations across England and give thousands of fans the chance to get involved.

They can send a personalised good luck message to the national team and to win prizes for themselves; including a trip to Brazil and a coveted pair of tickets for the FIFA™ World Cup Final on Sunday, 13 July 2014, in Rio.

Details of the whole tour, including the route and updates on progress will be available at the dedicated website.